Massachusetts: Popular Burrito Chain Is Closing Most Locations
Unfortunately, a popular Massachusetts burrito chain will be closing most of their stores this year. After a few recent closings, Boloco has announced two additional well-known locations will shut their doors by the end of the year.
Boston’s WCVB News reported that Boloco recently closed its flagship location (1080 Boylston St.), which is near Berklee College of Music.
“The Berklee location first opened at 137 Massachusetts Ave. as Under Wraps on Feb. 24, 1997,” WCVB stated. The re-brand of Boloco then took over in 2005. The name was a play on the term “Boston Local Company.” One year later, they were recognized by Barstool Sports (fellow Bostonians) as the best local fast-food restaurant. At this point, Boloco had reached 11 stores. By 2015, Boloco had grown up to 17 restaurants.
So, What Happened?
Founder John Pepper posted the following note to Boloco’s Facebook page, “These past three years have been very difficult at Boloco – not so different from street businesses everywhere, many of which have disappeared.” The post goes on to say that the pandemic almost led to all stores closing for good in August of 2020. They were able to keep fighting and keep a good number of Boston-area locations open. In fact, Pepper explains 2023 sales have been up. Furthermore, there was an effort to bring in new partners to take over the brand. However, deals fell through, and the business level needed to remain operating seemed to be unsustainable.
50 Congress and the Boston Common Boloco are the two additional locations that will close before the end of the year.
“Children’s Hospital (283 Longwood Ave, Boston) and Hanover, NH ( S Main St, Hanover) remain open for the time being,” Boloco says.
Boloco’s menu consisted of an authentic mix of burritos, bowls, and salads. In addition, their offering to create your own was a key differentiator to competitors. They offered a wide range of meats, vegetables, grains, and dressings.
It appears there is still time for you to visit a Boloco before this popular Massachusetts burrito chain continues with closing the remaining local stores.