Boston Celtics

SAN FRANCISCO, CALIFORNIA - FEBRUARY 02: Boston Celtics head coach Brad Stevens shouts to his team during their game tate Warriors at Chase Center on February 02, 2021 in San Francisco, California.

As the Celtics begin a new era in their franchise history, they do so with an aggressive attitude. Wednesday’s shakeup was hardly by the book – as the team promoted former head coach Brad Stevens to president of basketball operations to replace the retiring Danny Ainge. The moves were announced less than 12 hours after the Celtics season ended with their Game 5 loss to the Brooklyn Nets.

Speaking with reporters following the announcement, Celtics owner Wyc Grousbeck laid out the mentality for the organization under Stevens’ direction.

“Brad and I spoke this morning and committed to one another that we’re going to win Banner 18 or die trying,” he said. “That’s the way Brad feels about it. That’s the way I feel about it. And all of us here at this podium believe that Brad is the person to lead us forward on the basketball side as we go after that lofty goal.”

While Grousbeck took a more overarching tone when describing the path ahead, Stevens seemed more focused on his immediate to-do list. That starts with finding his replacement, and the Celtics’ next head coach.

“I think that there are a lot of priorities now that need to be tackled, with obviously hiring a head coach being one,” Stevens explained. He won’t make the decision alone, but consult his now-former assistants in the process. “The majority of my focus today and tomorrow is making sure I sit down with my coaching staff and talk about how – their next steps and in what we can do.”

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Alex Barth is a writer and digital producer for Any opinions expressed do not necessarily reflect those of 98.5 The Sports Hub, Beasley Media Group, or any subsidiaries. Thoughts? Comments? Questions? Looking for a podcast guest? Let him know on Twitter @RealAlexBarth or via email at