Celtics Have One Of The Largest International Fanbases In The NBA
At the start of last season, NBA rosters included 120 international players from 40 different countries. Commissioner Adam Silver has made great initiatives with summer programs or simple marketing efforts to expand the game.
Gambling.com recently published a report that ranked each of the NBA’s 30 teams by their international fanbase popularity. To determine this part of their methodology was to collect data on, “the social media following of every team in the NBA to discover which teams have the highest percentage of international fans along with the country in which their largest international following is from.”
Inside The Numbers
Almost half of the Boston Celtics’ followers are international. In fact, 49.16% live outside the U.S. To take this information step further, Gambling.com found that the Celtics’ largest international fanbase is in Angola. 3.5% of their fans are based in this South African nation.
Celtics Rank 8th in International Fanbase
The Celtics certainly have a strong place in global brand recognition and fanbases outside the country, ranking in the top 10. The Brooklyn Nets are the top-ranked team, with 52.8% of their followers being international. The Golden State Warriors and Los Angeles Lakers then round out the top three.
Other Findings
The NBA reported that each of the 30 teams had at least one international player last season. Of the 120 players, 22 were from Canada, making it a record number. This was the most in the NBA. Australia then had ten players in the NBA, and France had nine. The Toronto Raptors had eight international players on their roster.
Jason Tatum’s #0 was the fifth best-selling jersey of last season. Newly signed Jaylen Brown had the 14th best-selling jersey.
As for the Celtics maintaining their top 10 ranking in NBA international fanbases in 2023, they are assured of having one player from Latvia on the team. Center Kristaps Porziņģis was traded to Boston in late June.
4 Top Shoe Brands The Boston Celtics Players Wear
NIKE
Nike is the most common shoe amongst Celtics players. You will see more swoosh logos upon the hardwood than any other. They players wearing Nike are: Jaylen Brown, Al Horford, Mike Muscala Malcom Brogdon, Mfiondu Kabengele, Luke Kornet, Payton Pritchard, Derrick White, Grant Williams, Robert Williams, JD Davis and Justin Champagnie.
BOSTON, MASSACHUSETTS – JANUARY 09: The shoes of Jaylen Brown #7 of the Boston Celtics during the first half of the game between the Chicago Bulls and the Boston Celtics at TD Garden on January 09, 2023 in Boston, Massachusetts.
JORDAN
Jason Tatum and Blake Griffin sport the infamous Jumpman logo. Though Jordan brand is still technically under the Nike umbrella, they operate as a standalone brand. Tatum is the only athlete on the team that has a signature shoe named after him. The Jordan Tatum 1 even comes in a Pink Lemonade colorway option.
SACRAMENTO, CALIFORNIA – MARCH 21: A close up of the sneakers worn by Jayson Tatum #0 of the Boston Celtics against the Sacramento Kings at Golden 1 Center on March 21, 2023 in Sacramento, California.
ADIDAS
Though they’ve recently steered more towards lifestyle and runners, Adidas still has a presence in the NBA. Danilo Gallinari wears Adidas.
SALT LAKE CITY, UTAH – FEBRUARY 17: A general view of the atmosphere during the adidas Basketball “Remember The Why” media event on February 17, 2023 in Salt Lake City, Utah.
PUMA
Last but not least, one of the Celtics most important players wears Puma. Marcus Smart resigned with Puma last year. Puma’s main U.S.A. corporate office is in Boston. It makes sense for them to pair with a local hometown pro. It doesn’t hurt that he is also the reigning Defensive Player of the Year.
CLEVELAND, OHIO – MARCH 06: The shoes of Marcus Smart #36 of the Boston Celtics during the third quarter against the Cleveland Cavaliers at Rocket Mortgage Fieldhouse on March 06, 2023 in Cleveland, Ohio.
