Patriots tease new uniforms with poetic Twitter promo
New uniforms: Patriots Day 2020 pic.twitter.com/mpXSoTqT5n
— New England Patriots (@Patriots) April 17, 2020
By Matt Dolloff, 985TheSportsHub.com
Did Bob Dylan write the Patriots’ new Twitter promo?
The team tweeted a little teaser about their upcoming uniform change on Friday. It contains a simple-but-evocative set of rhymes that any fan of classic songwriting could appreciate.
“Something old
Something new
Something borrowed
Something blue”
Nike display featuring the New England Patriots uniform and helmet of cornerback Stephon Gilmore (not pictured) at the NFL Shop at the Super Bowl LIII Experience. (Kirby Lee-USA TODAY Sports)
It’s important to note that the new uniforms won’t be dramatically changed. The “Flying Elvis” logo is staying. Changes to the Patriots’ uniform won't be dramatic, with the logo remaining the same. The team will reveal the subtle changes to the uniform on social media in the coming months. https://t.co/dPRuWRT8Ba
“Something old” and “something borrowed” are clear signals that the Patriots will reach back into a prior era to modify their newest uniforms. That could mean there will be more red, which was the standout color for the uniforms from 1960-92. You may or may not have seen the throwbacks.
FOXBORO, MA – OCTOBER 18: Quarterback Tom Brady #12 of the New England Patriots calls out the play as Sebastian Vollmer #76 listens in the first quarter against the Tennessee Titans on October 18, 2009 at Gillette Stadium in Foxboro, Massachusetts. (Photo by Elsa/Getty Images)
“Something blue”, however, could very well reference the Patriots’ uniforms before the last change, which were royal blue. In 2000, the Patriots switched to the nautical blue that has come to define the look of the franchise with their run of six Super Bowl championships from 2001-18. They also switched back to traditional block letters and numbers.
So the general colors and lettering won’t be among the changes, unless they’re very minor. Can you add a dash of royal blue to the current jerseys, make some minor alterations with the trim or the helmet design, and avoid the kind of negative social media reaction that almost always accompanies these jersey reveals?
We shall see. But the reaction is likely going to be much stronger than the changes themselves.
Matt Dolloff is a digital producer for 985TheSportsHub.com. Any opinions expressed do not necessarily reflect those of 98.5 The Sports Hub, Beasley Media Group, or any subsidiaries. Have a news tip, question, or comment for Matt? Follow him on Twitter @mattdolloff or email him at matthew.dolloff@bbgi.com.
