Marcus Smart of the Boston Celtics looks on against the Miami Heat during Game 6 of the 2023 Eastern Conference Finals. (Mike Ehrmann/Getty Images)
3-0 deficits in best-of-seven series haven’t exactly been common in Boston. But when they do pop up, they’re usually accompanied by the same phrase – “Why not us?”
That phrase was the rally cry for the 2004 Red Sox – who made history when they overcame their 3-0 deficit to beat the New York Yankees in the 2004 ACLS on their way to their first World Series win in 86 years. That team and that run have since been used by fans as either a motivational tool or coping mechanism – depending how you look at it – when their teams fall behind 3-0. That’s particularly true in Boston.
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