98.5 The Sports Hub staff report
The Boston Celtics looked to the rafters for their new ‘City Edition’ jerseys, which were revealed on Friday.
Designed to replicate the 17 championship banners hanging from the TD Garden rafters, the C’s new uniform features a solid white base with green coloring projected on the wordmark, number, and taping.
It also includes the organization’s full ‘Boston Celtics’ name on the jersey for the first time in the franchise’s illustrious history.
“A banner is created to celebrate and recognize a past accomplishment, and our 17 NBA championship banners hanging in the rafters of TD Garden highlight what has been an incredible run of excellence throughout the franchise’s nearly 75-year history,” Celtics CMO Shawn Sullivan said. “But while this uniform pays tribute to the past, it also symbolizes our always present championship-driven mindset, and we want our fans to share that mentality as we pursue Banner 18.”
The jersey also features a famous quote from Celtics legend Red Auerbach, the architect of almost every banner hanging from Garden rafters, stating, “The Boston Celtics are not a basketball team, they’re a way of life.”
According to the Celtics, these new, banner-inspired City Edition uniforms will be available to fans at retail beginning on Thurs., Dec. 3. That’s when the jerseys — and an assortment of other products in the collection including apparel, headwear, and accessories — will become available on the Celtics official online store.