The Boston Bruins recently revealed their new uniforms for the 2023 Winter Classic, which honor one of their better-known secondary logos. Now they’ve dropped the first look at the captain in the unique new threads.

Watch above for a clip of Patrice Bergeron during a photoshoot for the Bruins’ Winter Classic uniforms, which the team unveiled as part of a press announcement last Friday before their matinée game against the Carolina Hurricanes. The distinctive wide-eyed bear head logo takes center stage for the first time in Bruins history, after adorning the shoulders of Ray Bourque, Cam Neely, and even Bergeron from 1995-2006.

The logo has come to be referred to in some corners of Bruins fandom, in an oddly endearing way, by its druggy nicknames, like “Cocaine Bear” or “Coke Bear,” or most recently “Meth Bear.” Might have to clean up that description for the kids when they visit the Pro Shop.

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In an amusing coincidence, “Cocaine Bear” was trending on Twitter Monday. Not because of Bergeron wearing the Bruins’ Winter Classic uniform, though. Because the official movie poster was released for an unrelated (we think) thriller called … Cocaine Bear.

The movie, directed by Elizabeth Banks and starring Ray Liotta in his final role before his death earlier this year, has this plot description at IMDB: “It tells the story of a drug runner whose plane crashes with a load of cocaine that’s found by a black bear, who eats it.”

The movie is rated R for “bloody violence and gore, drug content and language throughout”. So, not far off from what to expect when the Bruins take on the Pittsburgh Penguins in the 2023 Winter Classic at Fenway Park. How about THAT for a transition?!

This is the second throwback Bruins logo to be worn in the 2022-23 season, after the B’s revived the more benevolent “Pooh Bear” for their “Reverse Retro” uniforms. There’s definitely meme potential somewhere in there with the two bears.

As for the Winter Classic, that takes place on Jan. 2. The Bruins have 15 games to play until then, starting with a home date against the Tampa Bay Lightning on Tuesday night at TD Garden. In the meantime, click here for complete Boston Bruins coverage at 985TheSportsHub.com.

Matt Dolloff is a writer and podcaster for 985TheSportsHub.com. Any opinions expressed do not necessarily reflect those of 98.5 The Sports Hub, Beasley Media Group, or any subsidiaries. Have a news tip, question, or comment for Matt? Yell at him on Twitter @mattdolloff and follow him on Instagram @realmattdolloff. Check out all of Matt’s content here.

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