Stick to Wrestling

Stick to Wrestling

Stick to Wrestling

Former WWE chairman Vince McMahon. (Credit: James Stewart/98.5 The Sports Hub)

Vince McMahon has returned to the board of directors at World Wrestling Entertainment to reportedly facilitate a new media deal or a potential sale of WWE.

McMahon was seemingly forced into retirement on July 22, 2022, the day that “WWE Smackdown” was in Boston. He sent out the following tweet announcing his retirement.

  • According to CNBC, WWE has hired JPMorgan to help the company with a potential sale and if a deal were to happen, it could happen in the next three to six months. CNBC in December predicted that NBCU would have a deal in place by the end of 2023 that keeps “RAW” and “NXT” on USA and moves “Smackdown” from Fox to one of the NBC channels. The deals for “RAW” and “Smackdown” would lay the groundwork for NBCU to buy WWE outright.

  • MY Take

    LAS VEGAS - AUGUST 24: World Wrestling Entertainment Inc. Chairman Vince McMahon is introduced during the WWE Monday Night Raw show at the Thomas & Mack Center August 24, 2009 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)

    LAS VEGAS – AUGUST 24: World Wrestling Entertainment Inc. Chairman Vince McMahon is introduced during the WWE Monday Night Raw show at the Thomas & Mack Center August 24, 2009 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)

    What’s fascinating to me is how this is a now a public negotiation between Vince McMahon, who is the controlling shareholder, and Stephanie McMahon, Nick Khan and Paul Levesque, also known as Triple H. I think it has to be, because WWE is a publicly traded company. But the public words are, Vince is coming back to help either sell the WWE or to help with their next TV/media rights deal. So if it’s just that, then perfect, it works.

    BUT, few people believe that Vince is just coming back to help with the business side, to either sell WWE or set a record in its next media rights deal.

    I’m not even close to being a business person and thinking that I understand how stocks and shares work. But a big part of this story is how both Vince and WWE have to work with legal teams, because every letter will be made public, either by choice or by leak. All these letters to each other are becoming public, so here’s one example of what is strong legal language.

    This is from the WWE board to Vince in December:

    “We are glad to hear that you agree that our management team is exceptional and has your support. Although we welcome your participation in the launch of a strategic alternatives review process it is also our unanimous view, unanimous view, that your return to the company at this time, while government investigations into your conduct by the US attorney’s office and SEC are still pending, would not be in the best interest of the company. A variety of factors, including non-public information that the board has become aware of are risks to the company, and its shareholders by placing a greater spotlight on to these issues.”

    NEW YORK, NY - APRIL 04: Stephanie McMahon, Triple H, The Rock, and Vince McMahon attend the WrestleMania 29 Press Conference at Radio City Music Hall on April 4, 2013 in New York City. (Photo by Taylor Hill/Getty Images)

    NEW YORK, NY – APRIL 04: Stephanie McMahon, Triple H, The Rock, and Vince McMahon attend the WrestleMania 29 Press Conference at Radio City Music Hall on April 4, 2013 in New York City. (Photo by Taylor Hill/Getty Images)

  • The WWE board of Stephanie McMahon, Nick Khan and Paul Levesque said initially that they would be open to Vince working with the board to help facilitate different media rights or a potential sale. They remain open to him working with them.

    However, they oppose him joining the board unanimously because of non-public information that they feel would reflect poorly, and Vince is still being investigated. WWE has created a boogeyman, or they’re bluffing to keep Vince away from WWE.

    As a wrestling fan and someone who is blessed to have connections in the wrestling world, the WWE, the last few months have run much smoother since Vince retired from day to day operations. I feel like Vince writing in his e-mails and press releases that he doesn’t intend to interfere with the current creative process, is just legal lip service in these public negations to get his full power in WWE back.

    I think there are so many stories out there about Vince and talent and businesspeople that if TMZ ever got a hold of them, the company would be under investigation forever. And BTW, a lot of big companies have some of the issues that WWE has. It’s worth noting, and I admit this is further into the story than it should be, but Vince McMahon has issued emails and a press release, and at no time denied the allegations made against him in multiple Wall Street Journal stories, offered remorse for his past behavior, or shown any empathy.

    LAS VEGAS, NV - JANUARY 08: WWE Chairman and CEO Vince McMahon speaks at a news conference announcing the WWE Network at the 2014 International CES at the Encore Theater at Wynn Las Vegas on January 8, 2014 in Las Vegas, Nevada. The network will launch on February 24, 2014 as the first-ever 24/7 streaming network, offering both scheduled programs and video on demand. The USD 9.99 per month subscription will include access to all 12 live WWE pay-per-view events each year. CES, the world's largest annual consumer technology trade show, runs through January 10 and is expected to feature 3,200 exhibitors showing off their latest products and services to about 150,000 attendees. (Photo by Ethan Miller/Getty Images)

    LAS VEGAS, NV – JANUARY 08: WWE Chairman and CEO Vince McMahon speaks at a news conference announcing the WWE Network at the 2014 International CES at the Encore Theater at Wynn Las Vegas on January 8, 2014 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)

  • McMahon is back on WWE’s board of directors. As the majority shareholder, he removed three board members and replaced them with longtime WWE execs George Barrios and Michelle Wilson.

    It feels to me like both were fired at the suggestion of Nick Khan, who is currently a co CEO with Stephanie McMahon. Vince McMahon in a letter to the WWE Board of directors, told the board he wouldn’t support or approve any media rights deal or sale unless he was directly involved in the negotiation, and reportedly has threatened to take the company private or to bankrupt the company. So short of the last two things happening, if WWE were to sell, I think it would make the most sense for Comcast/NBC Universal.

    WWE already has an exclusive streaming deal with Comcast’s streaming service, Peacock, and a cable TV deal with NBC Universal’s USA Network. If Comcast can get full ownership of WWE, it would open up more opportunities for theme park rides at Universal Orlando, movies, and TV shows.

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  • Who else could be in consideration for buying WWE? Disney makes sense to me as a potential buyer for the same reasons that Comcast/NBC Universal does. Endeavor already owns UFC and Vince could, in the same way Dana White has, stay in power.

    I do wonder if the Rock, Dwayne Johnson, who just bought the XFL from Vince McMahon, would be part of a group, like Fenway Sports Group, to purchase WWE. RedBird Capital, Dwayne Johnson has worked with in the past, has investments in other sports ventures like Fenway Sports Group (Red Sox/Penguins/Liverpool FC/RFK Racing/NESN). And we all know that John Henry’s Fenway Sports Group has the money to buy WWE, and have The Rock as the leader who will treat the company in a way that wrestling fans would embrace.

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