The Most Popular Thanksgiving Side Dish in Massachusetts
As Thanksgiving approaches, many people are getting their Thanksgiving menus ready. Campbell’s is back again, settling the holiday debate: which is better – turkey or sides? This year, the brand…
As Thanksgiving approaches, many people are getting their Thanksgiving menus ready. Campbell’s is back again, settling the holiday debate: which is better - turkey or sides? This year, the brand released Campbell’s State of the Sides report, a food-focused trend report that dives into the top side dishes in every state. They used consumer data with representation from all 50 states to determine which state loves which side the most.
Through a consumer survey and primary research, Campbell’s confirmed that 67 percent of respondents prefer sides to their holiday entrée. They also found that over half of the U.S. would be content with only sides on their holiday plate.
Massachusetts' Top Side Dish
Which style of mashed potatoes do you prefer? Smooth or chunky? While they did not have data on their relative popularity, Campbell's discovered that mashed potatoes rank as Massachusetts's favorite side dish. This observation could be linked to the fact that 40 percent of the participants in the study expressed a preference for side dishes with creamy textures.
The top five most popular holiday side dishes include mashed potatoes, stuffing/dressing, mac & cheese, yams/ sweet potatoes, and green bean casserole.
Photo Courtesy by Campbell’s
Also found in the study is that Americans will not cut back when it comes to side dishes on their holiday table. 90 percent of consumers plan to serve the same number or more sides this season. According to the study, on average, Americans serve five side dishes on their Thanksgiving table each year.
Unique Twist on Sides
Additionally, an increasing number of people are interested in bringing their cultural influences to the Thanksgiving table. The study reveals that 66 percent of Americans see side dishes to showcase their cultural heritage during Thanksgiving. Interestingly, 63 percent of respondents prefer to serve Thanksgiving side dishes that reflect their cultural background. Interestingly, the study also highlights the presence of dishes from various countries and cultures at Thanksgiving tables, including Colombia, the Dominican Republic, China, Cuba, Ethiopia, Germany, and France, in addition to the United States.
