Patriots quarterback Tom Brady signs with WME
Patriots quarterback Tom Brady has signed with superfirm WME. They’ll handle all his non-football activities.
BOSTON, MASSACHUSETTS – FEBRUARY 05: Tom Brady #12 of the New England Patriots reacts during the Super Bowl Victory Parade on February 05, 2019 in Boston, Massachusetts. (Photo by Billie Weiss/Getty Images)
Billie Weiss/Getty Images
BOSTON, MASSACHUSETTS - FEBRUARY 05: Tom Brady #12 of the New England Patriots reacts during the Super Bowl Victory Parade on February 05, 2019 in Boston, Massachusetts. (Photo by Billie Weiss/Getty Images)
Patriots quarterback Tom Brady does not have a new contract with the Patriots, but he does have a new off-field representation, as the soon-to-be 42-year-old has signed with WME, according to The Hollywood Reporter.
One of Hollywood's strongest firms, WME is not new to sports, as they're also the off-field representation for athletes such as LeBron James, Steph Curry, Kobe Bryant, Serena Williams, and David Beckham. (They also represent everybody from Guy Fieri to Paris Hilton to Neil Diamond. They're everywhere.)
Brady's off-field endeavors, of course, are headlined by The TB12 brand and performance/training centers. With two locations in Massachusetts (Boston and in Foxboro at Patriot Place), Brady has plans to expand the TB12 brand to the rest of the country, and even internationally, and leaving that to WME may indeed be Brady's best play to achieve those international goals.
THR's report noted that Brady will still have his NFL contract handled by long-time agent Don Yee, though, meaning that this move only impacts Brady's off-field activities and commitments.
