Bruins introduce first-ever jersey patch partner
Ads are coming to NHL sweaters in 2022-23, and the Bruins have found their first partner for such an endeavor, as the team announced a multi-year partnership with Rapid7 on Thursday morning.
The team announced the partnership just after 8 a.m. at Warrior Ice Arena, with a presentation between Bruins president Cam Neely and Rapid7 chairman and CEO Corey Thomas.
Closer look. Worth noting these will also be on third jersey, but not be on Winter Classic jerseys. Not sure about new reverse retro. pic.twitter.com/3qr6Lu7TUT
— Ty Anderson (@_TyAnderson) September 22, 2022
An all white logo on the home sweater and all black on the away sweater, the Rapid7 decal is noticeably subtle, which appeared to be a goal of the team given the historical nature of the organization.
“The real estate on our Original Six sweater is sacred space,” Neely said. “As a former player who proudly wore the Spoked-B, it was important to me and our organization that we identified the right partner with a connection to Boston and a strong commitment to enacting positive change in our community. Rapid7 embodies these important values and we are proud to welcome them to the Boston Bruins family.”
Rapid 7 will be jersey sponsor for the Bruins. pic.twitter.com/uKfyl4TAjk
— Ty Anderson (@_TyAnderson) September 22, 2022
“Rapid7’s partnership with the Bruins is rooted in mutual grit, a deep commitment to our communities and a shared passion for overcoming every obstacle to protect what matters,” Thomas said in a statement confirming the deal. “Joining the Boston Bruins family as the first-ever jersey patch and official cybersecurity partner is an honor and incredible opportunity for both brands to make a lasting impact for our customers and communities.
“The Rapid7 family looks forward to embarking on this exciting next chapter with such a legendary franchise.”
A cybersecurity company, Rapid7’s offices are actually located right next to TD Garden, which only helps makes this a natural fit for the sides, and the partnership will extend beyond the jersey, as the sides will embark on community efforts and partnerships together.
“We share the same mission and core values with our commitment to give back to our community and deliver an exceptional product to our customers,” Bruins CEO Charlie Jacobs said. “We’re excited to work together to make a positive impact on the New England community for many years to come.”
Their community work will center around the NHL’s Hockey Is For Everyone initiative, according to Thomas.
And while Rapid7 will be the jersey sponsor, TD Bank will remain the team’s helmet sponsor.
The patch will appear on the home, away, and alternate sweaters for the Bruins. It will not, however, appear on the yet-to-be-unveiled sweater the team will wear at the 2023 Winter Classic, and it’s currently unknown if it will appear on the upcoming Reverse Retro jersey the Bruins will wear during the 2022-23 season.
Click here for 98.5 The Sports Hub’s complete coverage of the Bruins.
Ty Anderson is a writer and columnist for 985TheSportsHub.com. He has been covering the Bruins since 2010, and has been a member of the Boston chapter of the PHWA since 2013. Any opinions expressed do not necessarily reflect those of 98.5 The Sports Hub, Beasley Media Group, or any subsidiaries. Yell at him on Twitter: @_TyAnderson.
