On Wednesday, Channel Media & Market Research shared the results of their annual New England Sports Survey. If you’re unfamiliar with this exercise, here is an explanation as given in the survey document.
Channel Media & Market Research, a leading data collection and market research organization, conducted an independent study among residents of New England about their opinions about the professional sports teams in the region (a similar study was conducted in 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019 and 2020). The focus of this study was to determine respondents’ opinions about issues related to the Boston Red Sox, New England Patriots, Boston Bruins, Boston Celtics and New England Revolution.
Channel Media & Market Research wanted to examine what teams and players fans admire, how they rate each organization, what they believe could be improved, which sports radio and TV personalities and shows are their favorites and to poll the fans on important issues related to these teams. Over 16,000 (16,077 actual) people participated in this research and this is again one of the most extensive sports surveys ever done in the New England region. This report contains the results of the questions each survey participant answered and provides a unique look into what the fans of New England really think about the teams they follow.
This study was executed between September 1, 2021 and September 7, 2021. The survey was conducted online using independent list sources (none of which was associated with any team, television and/or radio station and was not the same sample utilized in previous surveys). Respondents were invited to participate in the survey via an email invitation and each participant could only access the survey once.
How did each local team fare in this year’s survey? Here’s what stood out among the replies.
All graphs and charts are courtesy of Channel Media & Market Research