New England Patriots

FOXBOROUGH, MASSACHUSETTS - OCTOBER 03: Tom Brady #12 of the Tampa Bay Buccaneers smiles before the game between the New England Patriots and the Tampa Bay Buccaneers at Gillette Stadium on October 03, 2021 in Foxborough, Massachusetts. (Photo by Maddie Meyer/Getty Images)
  • Tom Brady already toyed with the idea of retirement once this offseason. He reportedly decided to step away from the game back in February, before reversing that decision a month later. Yet even though Brady is no longer retired, the news about his post-playing career continues.

    During a FOX earnings call Tuesday morning, CEO Lachlan Murdoch announced Brady will serve as the network’s lead sports analyst whenever he retires from the NFL. FOX previously lost its top NFL analyst earlier this offseason, when Troy Aikman followed Joe Buck to ESPN. Brady will be paired with Kevin Burkhardt.

    The key words in Murdoch’s announcement are “whenever he retires.” There’s not indication how long FOX will have to wait to get the seven-time Super Bowl champion on the roster.

  • “Excited, but a lot of unfinished business on the field with the Buccaneers #LFG,” Brady tweeted after the announcement.

    Once he steps into the booth, Brady will make $20 million-$25 million a year according to Michael McCarthy of Front Office Sports. That deal will make him the highest-paid analyst in football, surpassing Aikman and CBS’ Tony Romo as the highest-paid analyst in football. Even going by the more conservative number of $20 million, that deal would still have Brady making more than all but 14 NFL quarterbacks based on current AAV.

    UPDATE: Brady’s FOX contract is actually for 10 years and worth $375 million, per sports media insider Andrew Marchand.

    While this new gig will be Brady’s most high-profile media engagement yet – whenever he starts it – it isn’t his first. In 2020, he launched a production company called 199 Productions with Gotham Chopra, who produced the Tom vs. Time documentary.

    With the NFL’s latest TV deal, FOX still has the NFC Sunday package, meaning the network will broadcast the heavy majority of games where an NFC team is the road team. That sets Brady up for a return to Foxborough if and when the Patriots play a high-profile game against an NFC opponent.

    FOX also has three Super Bowl’s in its future with the latest NFL TV deal. That includes the games for the 2024, 2028, and 2032 seasons.