Mar 21, 2023; Sacramento, California, USA; Boston Celtics guard Jaylen Brown (7) reacts after the Celtics made a basket against the Sacramento Kings in the fourth quarter at the Golden 1 Center. Credit: Cary Edmondson-USA TODAY Sports
Was a tweet responsible for the Celtics’ turnaround last season? Likely not, but the timing of Jaylen Brown’s now-famous “the energy is about to shift” tweet certainly got the attention of fans.
When Brown sent that tweet on the morning of Jan. 31 last year, the Celtics were just 27-25. That night, they’d win the second game of what ended up being a nine-game winning streak, propelling them towards the top of the Eastern Conference and a playoff run. From the tweet through the end of the season, the Celtics’ record was 38-16 including the playoffs.