Boston Bruins

Brad Marchand presents his new breakfast cereal brand, March Munch Cinnamon Crunch. (Credit: PLB Sports & Entertainment)

Stanley Cup champion. Alternate captain. Now, Brad Marchand adds another title to his resume: cereal pitchman.

Marchand announced on Instagram on Wednesday that he has partnered with PLB Sports and Entertainment to release his own cereal brand, March Munch Cinnamon Crunch.