Boston Celtics

Pete Croatto on the Big Business of the Modern-Day NBA Download

06:23 Download March 5th, 2021

Sean Sylver talks with author Pete Croatto, whose book From Hang Time to Prime Time: Business, Entertainment and the Birth of the Modern-Day NBA features a lot of discussion about NBA All-Star Weekend. It covers the game’s rise from a low-key exhibition to the glossy product we see today.

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