Boston Bruins

Stanley Cup champion. Alternate captain. Now, Brad Marchand adds another title to his resume: cereal ambassador.

Marchand announced via Instagram on Wednesday that he has partnered with PLB Sports and Entertainment to release his own cereal brand, March Munch Cinnamon Crunch.

“Having my own cereal is a dream come true,” Marchand said in a press release. “Growing up, as a kid I would see different athletes with their own cereal, I just never thought it would be me one day. The fact that it is my favorite cereal makes this project event even sweeter.”

PLBSE also announced that a portion of the proceeds would go to Christopher’s Haven, a Boston non-profit that finds affordable housing for families of children battling cancer at Boston hospitals.

The company released cereals for other athletes, including Patrick Mahomes, Josh Allen, and Doug Flutie.

The cereal will be sold around Boston at Shaw’s, Star Market and Market Basket. Scroll down for photos of Marchand with the new product.

PHOTOS: Brad Marchand introduces new cereal brand, 'March Munch'


Brad Marchand moves up team record books in win over Canadiens

  • Mar 21, 2022; Montreal, Quebec, CAN; Boston Bruins defenseman Connor Clifton (75) scores a goal against Montreal Canadiens goaltender Jake Allen (34) during the third period at the Bell Centre. (Eric Bolte/USA TODAY Sports)

    Connor Clifton isn’t ready to take a seat

    Think the B’s defense hears Hampus Lindholm’s footsteps coming?

    With Lindholm still en route to Boston from Anaheim, and with Josh Brown making his way from Ottawa to Boston as well, the internal competition for minutes on the backend is only going to intensify. And one player trying to stake his claim to his spot in the Boston lineup, Connor Clifton, seriously upped his game for the B’s on Monday night.

    On the board with the secondary helper on Brad Marchand’s first-period marker, some good old fashioned #CliffyHockey saw the 5-foot-11, 191-pound defender activated into the attacking zone and bury the game-tying goal through Jake Allen. It was Clifton’s first goal since Dec. 11, and the cherry on top of a night that included one block and four shots on goal.

    Clifton has actually stepped up in a big way since Urho Vaakanainen went down back in February, and has had some monster efforts in a role that requires an awful lot of grunt work and heavy lifting. His road game against the Golden Knights sticks out as a strong one, along with a home-ice win over the Avalanche.

    But Clifton isn’t the only one trying to show that he doesn’t deserve to lose any minutes, as Mike Reilly finished Monday’s victory over Montreal with four hits to his name. It was his most since Nov. 21 against the Flames.

    This can only mean good things for the Bruins ahead of the stretch run.

  • Mar 21, 2022; Montreal, Quebec, CAN; Boston Bruins forward Brad Marchand (63) celebrates with teammates including forwards Erik Haula (56) and Jake DeBrusk (74) after scoring a goal against Montreal Canadiens goalie Jake Allen (34) during the first period at the Bell Centre. (Eric Bolte/USA TODAY Sports)

    The Bruins continue to hammer pucks on goal

    If it feels like the Bruins have had a crapload of 40-shot efforts this year, it’s because they have.

    Monday’s 46-shot barrage on the Canadiens’ Jake Allen made it 18 efforts of at least 40 shots for the Bruins this year. That’s the third-most in the NHL this year, trailing just the Flames (19) and Panthers (20). That’s good company to be this year.

    Boston’s record in those 18 games? 13-5-0. So, at least they’re not wasting ’em.

  • MONTREAL, QC – MARCH 21: The Boston Bruins celebrate their overtime victory against the Montreal Canadiens at Centre Bell on March 21, 2022 in Montreal, Canada. (Minas Panagiotakis/Getty Images)

    The Junk Drawer

    • Monday marked the B’s first time in Montreal since Nov. 26, 2019. Their last trip featured an 8-1 win for the Bruins, which was actually the B’s second-highest margin of victory on Montreal ice, beaten only by a eight-goal road victory over the Canadiens in Jan. 1974 and another one in Nov. 1947. Their worst loss in Montreal? A 13-4 loss in Nov. 1943.
    • This is a straight-up dreadful Montreal team. Just an unbelievably awful club. To the point where watching them feels like a chore. As just a hockey fan, last night’s game had to be one of the worst viewing experiences of the season. Other teams I’ve found require legitimate effort to watch this season: The Kraken, Coyotes, Senators, and Sharks. Perhaps their places in the standings explain that, but I’m really hoping that NHL teams don’t borrow a page from the MLB’s playbook and have half a dozen or so teams that just outright poop the bed for multiple seasons in the name of draft pick pile-ups. I get being a rebuilding team, but some of these teams are taking it to the next level and it’s tough to watch.
    • A random Hab: Mike Komisarek. Remember how badly Milan Lucic wanted to kill this guy every time they were on the ice at the same time? It was a sideshow in all the right ways, and Komisarek always came back for more. For some reason.
    • John Moore’s Anaheim tenure came to an end after just two days Monday, as the Ducks sent his contract to Vegas in a deal that’s now being disputed, as it allegedly violated Evgenii Dadonov’s trade protection rights. Either way, the word with Moore is that his season is over and that he will not report to Vegas. Moore, who will reportedly stay in Boston and be a Duck or Golden Knight in paycheck only, had not played in a game with the P-Bruins since Jan. 28. Moore has another year at $2.75 million left on his deal.


Dissecting what the Bruins did, and didn't do, at the deadline

  • VANCOUVER, BC – FEBRUARY 22: Jake DeBrusk #74 of the Boston Bruins skates with the puck during NHL action against the Vancouver Canucks at Rogers Arena on February 22, 2020 in Vancouver, Canada. (Rich Lam/Getty Images)

    The most surprising news of the day: Jake DeBrusk’s two-year extension.

    If I had to guess, that two-year extension will take place somewhere else, but the fact that it happened and didn’t lead to a trade in the five hours between the announcement and trade deadline was a bit surprising. I mean, the second it went down, I started wondering where DeBrusk was going to land and how the Bruins were going to parlay the return into something more. It felt like an example of the market, which had been mostly down on DeBrusk all year, adjusting its prices in the B’s favor.

    Instead, the Bruins did it provide clarity and get back down to the basics with DeBrusk.

    “[We] sent a clear message to Jake and he sent one to us, that he just wants to play hockey,” Sweeney said of DeBrusk’s extension. “Bottom line is he knows he’s an important part if he plays to his capabilities, he’s going to help us and help himself.

    “The impact that he can have on our hockey club, we believe in.”

    The way I read this: The Bruins are more willing to ‘lose’ a DeBrusk trade in the summer when they’re not in the middle of surging up the Eastern Conference and relying on them to be a contributor on their top line. Without a direct replacement at their disposal — and I believe that the Bruins wanted a right-shot, natural right wing to slot at RW1 if DeBrusk was a goner — there was just too much risk in saying ‘we gotta be done with this just because’ when it came to DeBrusk.

    The Bruins also have to hope that delaying this split benefits them in some fashion. The No. 1 hope is that DeBrusk plays well and helps the team go on a run, develops some more consistency in his game. From there, DeBrusk would either want to stay (this one seems unlikely) or simply maximizes the return coming the B’s way. Another is that the market is less depressed now that DeBrusk’s cap hit for the next two years is known and there’s no icky qualifying offer on deck. Third, of course, is that everything remains the same and the Bruins have to bite the bullet on one of these offers that didn’t woo ’em the first time.

  • BOSTON, MASSACHUSETTS – OCTOBER 02: Zach Senyshyn #19 of the Boston Bruins looks on during the third period of the preseason game against the New York Rangers at TD Garden. (Maddie Meyer/Getty Images)

    The Bruins did, however, honor one 2015 first-round pick’s trade request with the move that sent Zach Senyshyn to Ottawa.

    And just like that, the Bruins have officially closed the book on one chapter of their disastrous 2015 NHL Draft. A reach made with one scout believing that they had a sleeper on their hands, Senyshyn felt doomed from the start when the analysts outright said they didn’t even have him listed on their charts for the first round and scrambled for info. He didn’t do much to prove ’em wrong, as his development was a bit slower than the B’s would have liked and came with a near-constant injury interruption.

    Ultimately, I have no idea what kind of NHL player Senyshyn will be in Ottawa, if he’s an NHL player at all. (And if he can’t hack it for his hometown Sens, one of the neediest teams at right wing in all the land, I don’t think he’s going to get a chance to hack it anywhere else in this league.) I think he’s looked solid in his brief NHL samples, but again, the injuries haven’t helped.

    But I think, collectively, we can have one gripe about Senyshyn’s Boston tenure. For a team that has routinely played centers and left wings on the right side, it was weird to never see Senyshyn get an extended look just for the hell of it. I mean, he went unclaimed on waivers multiple times and had two straight training camps without even skating with NHLers. It was basically the definition of a ‘throw some crap at the wall and see what happens’ kind of option and it never really came to be.

    Just a bit odd, especially with a 2021-22 AHL campaign that came with a career-best 19 goals and 31 points through 51 games.

  • Jan 29, 2022; Ottawa, Ontario, CAN; Anaheim Ducks right wing Buddy Robinson (53) fights with Ottawa Senators defenseman Josh Brown (3) in the second period at the Canadian Tire Centre. (Marc DesRosiers/USA TODAY Sports)

    Mentioned it earlier, but you gotta like the Bruins’ move for Josh Brown for what it is.

    Without Urho Vaakanainen and John Moore out of the equation for the Bruins, Jack Ahcan became the B’s de facto No. 8 defenseman on the organizational depth chart. Now, the problem with that is the Bruins view the 5-foot-8 Ahcan as more of a specialist in the sense that if he’s playing, they’re going to want him opposite Brandon Carlo. They’d also to prefer to keep him on his natural left side. Not exactly a ‘throw him in’ option. So, if a slight rash of injuries came to the B’s blue line, you were talking about a defense featuring a Tyler Lewington, Kodie Curran or Nick Wolff as a lineup regular.

    Brown helps prevent that, even if it’s just by one extra body.

    A 6-foot-5, right-shot veteran of 165 career games between Florida and Ottawa, Brown posted a career-high 106 hits and 57 blocks through 46 games with the Sens this year, and brings a nasty element the Bruins could always use more of. (And if the name sounds familiar, Brown was the one who knocked Trent Frederic out of commission with a heavy hit early in the year.)

  • BOSTON, MASSACHUSETTS – OCTOBER 02: Jack Studnicka #23 of the Boston Bruins skates against the New York Rangers during overtime of the preseason game at TD Garden on October 02, 2021 in Boston, Massachusetts. (Maddie Meyer/Getty Images)

    It may have been a weak deadline in terms of high-end talent on the move, but the forward depth pieces were there.

    From old friends like Marcus Johansson to Riley Nash, and other potentially intriguing options such as Zach Sanford and Vladdy Namestnikov, the Bruins could have found a palatable price to bring someone in if they truly wanted to.

    But it doesn’t sound like the Bruins really didn’t want to reconfigure a 12-forward group that’s finally operating as one.

    “We certainly addressed some things this summer that we needed to from a depth perspective,” Sweeney said. “It took some time for chemistry and pieces to fall into place. Obviously with Bruce making the change and Pastrnak moving down with Hall, it kind of reconfigured how we were playing as a group. You see with the third line has now gone and played together for a period of time and they have some chemistry and productivity going. It sort of allowed the pieces to slot in where we had hoped and envisioned. You just never know. Fourth line plays to their identity and we’ve had depth in that situation.

    “Bottom line is the war of attrition starts from now until when a Cup is presented. Staying healthy is a big part of that.”

    And if health isn’t part of the equation, the Bruins are going to have to rely on players like Jack Studnicka and Oskar Steen up front. The Bruins deciding not to add a veteran depth forward confirms that these guys are indeed viewed as part of the equation for the Bruins, and their respective ‘rope’ should reflect that if this team is going to be as deep as they could be.

  • BOSTON, MASSACHUSETTS – NOVEMBER 09: Patrice Bergeron #37 of the Boston Bruins looks on during the third period against the Ottawa Senators at TD Garden on November 09, 2021 in Boston, Massachusetts. (Maddie Meyer/Getty Images)

    Oh, and one more nugget from the deadline: There’s been a lot of talk about Patrice Bergeron and doing right by him in what may very well be his final season. Count me in as part of that. (And I think the B’s aggressive-but-not-reckless approach reflected that.) And as it stands right now, nobody knows what Bergeron is going to do. Not even Sweeney.

    But Sweeney does think he has an idea what it will take to keep No. 37 on the ice for the future.

    “My job is to put together the best team I possibly can [and] I honestly believe that Patrice is playing at the top of his game. If he’s healthy and he looks around at his teammates and enjoys it, he’s going to want to play hockey,” Sweeney said. “That’s his decision, he’s the only one that can have a timeline on it. I’ve never asked him since he made his statement since the first of the year. I just take my cues from how he’s doing and how invested he is [and] he’s pretty invested. And I think he’s excited about adding a player to our hockey club like Hampus and the long term [future].

    “Hopefully it sends the right message. Not just to your club, but to one of the important players in the history of the organization.”

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