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PASADENA, CA - JANUARY 13: Global Head of Original Programming, YouTube, Susanne Daniels (L) and former NBA player/ESPN analyst Jay Williams of 'Best Shot' speak onstage during the YouTube portion of the 2018 Winter Television Critics Association Press Tour at The Langham Huntington, Pasadena on January 13, 2018 in Pasadena, California. (Photo by Frederick M. Brown/Getty Images)

Jay Williams made history on Wednesday night. He became the first person to say something that not one single human on god’s green earth believes.

In a pitiful but hilarious attempt to backtrack on perhaps the most offensively wrong Celtics take ever delivered, Williams claimed his Twitter account was hacked and changed his “passcode.” That came at least two hours after he said this, in a now-deleted tweet, about the Celtics hiring Ime Udoka as their next head coach:

“The first head coach of color for the @celtics … & even more importantly … he is one talented individual who has paid his dues.”

It’s tweets like this where you can understand why some Celtics fans push back on what they see as excessive criticism of Boston as a racist city. As if Boston is not just the worst place for racism in the country, but the only place. When you have an NBA analyst for ESPN making such an absurd claim – that Udoka is the Celtics’ first person of color to be head coach, when he’s actually the sixth – “bad look” doesn’t even begin to describe the take and the fact that Williams represents the “Worldwide Leader in Sports”.

And of course, Williams only made it worse when he later tweeted: “As it relates to the Boston Celtics tweet that came from my account a couple of hours ago… I did not post that & my passcode has now been changed.” And he had sent another unrelated tweet in-between. Never mind that the “hacker” was so clever that is used Williams’ exact typing style. Crafty!

This sequence of tweets ought to be hung in the Louvre. Preserved in the National Registry. It’s truly a historic moment. Because thousands of people responded to Williams’ tweets, and it’s virtually impossible to find one that didn’t clown on him for his clown take. He’s continued to tweet about other NBA stuff, and the replies are still trolling him. Well-deserved. He would have been better off not even acknowledging the original tweet.

A lot of NBA fans and figures love to tell Boston or the Celtics to #BeBetter. It’s only fair for the city to look at takes like this and say the same.

MORE: Ime Udoka becomes latest hire from Gregg Popovich coaching tree

Matt Dolloff is a writer and podcaster for Any opinions expressed do not necessarily reflect those of 98.5 The Sports Hub, Beasley Media Group, or any subsidiaries. Have a news tip, question, or comment for Matt? Yell at him on Twitter @mattdolloff and follow him on Instagram @mattydsays. You can also email him at