Boston Red Sox

(Christian Petersen/Getty Images)

The Red Sox are, objectively, back on the upswing. They’ve got Alex Cora back at the helm, key players returning to form, and encouraging prospects on the verge or ready to break into the majors.

Still, that doesn’t mean the pain and frustration from the last few seasons of roster purging and poor play is gone. In fact, one Dodgers fan is doing the best he can to make it linger a little longer.

On Monday, a new message appeared on the billboard atop Sal’s Pizza at the corner of Brookline Avenue and Lansdowne Street, right across from Fenway Park’s Gate E. It reads…

“Dear Boston, Thank you for Mookie Betts

Sincerely, Dodgers Fans & @pantone294”

For those unfamiliar, ‘Pantone 294’ is a Dodgers fan group, named after the team’s primary color. The group apparently has enough cash lying around to purchase advertising space in Boston and torment Red Sox fans. Their ‘CEO’ Alex Soto even flew to Boston to take a picture with his purchase.

Look, we all know real estate in Boston isn’t exactly cheap. That includes ad space. Was whatever gaudy price Soto paid worth the laughs? Probably not. So who is the joke really on here?

There’s still a lot to be written in the Mookie Betts trade saga. It’s very L.A. to take this kind of victory lap one year into what will be a decade-plus narrative. It’s almost sad to see the second-biggest media market in the country succumb to acting like Buffalo, NY.

Betts himself still has 11 years left on his contract. Alex Verdugo is coming off a promising season and seems to be just scratching the surface. As painful as it was, and still is, the majority of the story of the Betts trade is still yet to be written.

Yes, the Dodgers got the better player for the immediate future. However, if the tables turn, and Verdugo and Jeter Downs win a couple of rings while the Dodgers are stuck in Luxury Tax hell, don’t expect to see them on any billboards in Hollywood. Boston knows how to win better than that.

Click here for 98.5 The Sports Hub’s complete coverage of the Red Sox.

Alex Barth is a writer and digital producer for Any opinions expressed do not necessarily reflect those of 98.5 The Sports Hub, Beasley Media Group, or any subsidiaries. Thoughts? Comments? Questions? Looking for a podcast guest? Let him know on Twitter @RealAlexBarth or via email at

Sign me up for the 98.5 The Sports Hub email newsletter!

Get the latest Boston sports news and analysis, plus exclusive on-demand content and special giveaways from Boston's Home for Sports, 98.5 The Sports Hub.

By clicking "Subscribe" I agree to the website's terms of Service and Privacy Policy. I understand I can unsubscribe at any time.