98.5 The Sports Hub staff report
Even in Tampa Bay colors, Tom Brady still has the undivided attention of Boston.
On the field for what was the 10th Super Bowl appearance of his illustrious career, and his first since leaving the Patriots for the Buccaneers in 2020, Brady’s win came with a 57.6 rating in the Boston market, according to the Sports Business Journal’s John Ourand.
Per Ourand, that was the second-highest rating among all U.S. markets (Kansas City’s 59.9 led the way), and perhaps most impressively, it beat the ratings in the Tampa market, which maxed out at 52.3.
Top rated Super Bowl markets from yesterday:— John Ourand (@Ourand_SBJ) February 8, 2021
1. KC (59.9)
2. Boston (57.6)
3. Tampa (52.3)
4. Minneapolis (50.4)
As noted by Ourand, Boston’s ratings for Sunday’s Super Bowl LV actually beat most of the Patriots’ trips to the biggest game in sports, with only the team’s Super Bowl XLIX win over the Seahawks drawing higher ratings locally.
This year’s ratings boost can almost certainly be linked to the ongoing coronavirus pandemic, of course, with bars having both limited capacity and hours compared to previous years, and with a Sunday snowstorm keeping most of Boston indoors.
But in a year of titles in Tampa, at least Boston beat ’em in something.