New England Patriots

Joy of Belichick

Woohoo!!! It's Footlong Season at Subway!

By Matt Dolloff,

Twitter is the worst place on Earth, but every now and then it’s good for a goof. Thankfully, it did not disappoint when it came to the newest SUBWAY ad featuring Patriots head coach Bill Belichick.

We finally got to see the result of Belichick chomping on a sandwich while sitting on a bench, which you can watch in the quick-hitter ad above. It turns out Belichick was directed to look around contemplatively while enjoying some SUBWAY – which he called “one of their super-dupers or whatever.”

So I took it upon myself to wonder aloud: what was Bill thinking about?

Jeff Howe of The Athletic really jump-started things here, but Alex Barth and many of my wonderful Twitter followers deserve a tip of the cap as well. Here’s a collection of my favorite responses.

If you contributed, thank you. Maybe Twitter isn’t so bad after all. Just kidding, still sucks. But you’re cool.

Matt Dolloff is a digital producer for Any opinions expressed do not necessarily reflect those of 98.5 The Sports Hub, Beasley Media Group, or any subsidiaries. Have a news tip, question, or comment for Matt? Yell at him on Twitter @mattdolloff or send him a nasty email at