New England Patriots

By Matt Dolloff, 985TheSportsHub.com

If somehow you’re trying to sell (or keep selling) “Tompa Bay” or “Tampa Brady” merchandise, you’re in for a battle for the naming rights – with Tom Brady.

In fact, there are people already doing that. The Dan Patrick Show has been selling “Tompa Bay” t-shirts, as pointed out here by Darren Rovell:

Rovell shared that photo because attorney Josh Gerben, who founded the intellectual property-focused Gerben Law Firm, alerted his Twitter followers to Brady’s filing via “TEB Capital Management, Inc.”. You can watch Gerben’s explanation in the video above. Gerben shows that there are other “bootleg” shirts that say “Tompa Bay” on them already circulating. He also dives deep into the fine print, where Brady – the president of TEB Capital Management, of course – signs an official agreement to have a “bona fide” plan to sell clothing, headwear, and footwear using the terms “Tompa Bay” or “Tampa Brady”. So time’s up for Dan Patrick and others.

Brady is no stranger to merchandise bearing his name or logo. There’s already plenty of TB12 apparel. He’s provided quite the boost to NFL revenue with his merch sales, which according to Fanatics had a 3,000 percent spike day-over-day when the Bucs revealed their new uniforms. The Bucs also became the highest-selling team in the NFL thanks in large part to landing Brady.

Tom Brady Tampa Bay Buccaneers Nike Vapor Limited Jersey - Red

Tom Brady Tampa Bay Buccaneers Nike Vapor Limited Jersey - Red is in stock now at Fanatics.com. Everything for the Fan.

“Tompa Bay” and especially “Tampa Brady” are more peculiar trademarks. But Brady’s company has clear-cut evidence of people using the phrase to profit off his name, so here we are. And there will probably be plenty of Tampa residents who dabble in some kind of “Tompa Bay” merch once he makes it available.

Then again, our own Marc Bertrand may have a case to yoink his slice of the pie here. I say this as someone with a negative amount of legal instincts. But come on this was 24 days ago:

Matt Dolloff is a digital producer for 985TheSportsHub.com. Any opinions expressed do not necessarily reflect those of 98.5 The Sports Hub, Beasley Media Group, or any subsidiaries. Have a news tip, question, or comment for Matt? Follow him on Twitter @mattdolloff or email him at matthew.dolloff@bbgi.com.