By Matt Dolloff, 985TheSportsHub.com
It was only a matter of time before Tom Brady went full Hollywood on us. But no, he's not signing with the Chargers or the Rams just yet. Brady is setting up a new pillar of his post-football playing career out west, where he will head the newly announced 199 Productions.
First of all, the name. Patriots fans should love that one. Brady has spent 20 years decimating the National Football League and making everyone (except Bill Belichick and Robert Kraft) pay for letting him slip to the 199th overall pick in the draft. Looks like he will spend the rest of his life reminding people of that fact.
Brady brought attention to a report about his new venture at Deadline in a new Instagram post on Monday. Surely the announcement immediately drew a myriad of reactions about his football future, most of which were probably dead-serious. Don't need to check Twitter that much to know there's a lot of mindless squawking going on.
But essentially, it's the next evolution from Brady's work with Gotham Chopra on the "Tom vs. Time" documentaries. Brady is teaming up with Chopra, along with the Russo brothers, Anthony and Joe. Those two are a big deal. You're at least vaguely familiar with their director credits: the last two Avengers and Captain America movies made them a few bucks and they were all excellent by superhero movie standards.
I'm excited to announce to the world the official launch of 199 Productions. When I was the 199th draft pick in 2000, I knew I needed to work hard every day to prove myself. Launching a production company is no different and I'm humbled to have the opportunity to partner with @therussobrothers, @agbofilms and @gchopra on our first project "Unseen Football." I believe in the essence of teamwork, and I have no doubt, our 199 Productions team and partners will create inspiring content to share with the world. Stay tuned.. exciting times are ahead, both on and off the field.
14.2k Likes, 337 Comments - Tom Brady (@tombrady) on Instagram: "I'm excited to announce to the world the official launch of 199 Productions. When I was the 199th..."
Deadline describes 199 Productions as "a global multi-platform content company to develop original premium content including documentaries, feature films and television shows." Their first major production will be Unseen Football, directed by Chopra and produced by the Russos at ABGO Films.
Here's what the Deadline report says about the film:
The feature is described as a fast-paced, incandescent big-screen 3D adventure documentary designed to take viewers into the invisible realms of football, guided by the most successful quarterback in NFL history. The docu will be a love letter to his sport and Brady will introduce innovative aspects of the game at every level – high school, college, NFL – isolating plays on screen and examining them from the cellular to the macro level. The doc will intensify the football experience by blowing it up to the big screen to immerse viewers in its most explosive and exciting moments.
Basically "Tom vs. Time" with CGI and explosions.
That's really all that's known about 199 Productions at this point. But it's the latest sure sign that Brady is setting up for a very busy second act whenever he finally decides to walk away from the NFL. We can go back to scream-[expletive]-ing about the football stuff now.
Matt Dolloff is a digital producer for 985TheSportsHub.com. Any opinions expressed do not necessarily reflect those of 98.5 The Sports Hub, Beasley Media Group, or any subsidiaries. Have a news tip, question, or comment for Matt? Follow him on Twitter @mattdolloff or email him at [email protected].